That is due to the fact the chain is opening Ulta Attractiveness mini shops in August in additional than 100 Concentrate on locations nationwide and on-line, which will deliver extra than 50 prestige skincare and cosmetic brands like Clinique, MAC Cosmetics and Smashbox into its outlets for the 1st time.
Target has been expanding its attractiveness small business above the very last couple of many years by introducing newer, inexpensive brand names to its aisles.
“Even so, Goal is nevertheless not perceived by several shoppers as a professional player in natural beauty and, as this kind of, it has skipped out on development in the a lot more premium part of the sector,” reported Neil Saunders, retail analyst and running director with GlobalData Retail. “The partnership with Ulta must assist Focus on elevate its proposition in attractiveness to get a better share of wallet from customers.”
The partnership poses some risks, far too, specially if the new concept won’t resonate with Target’s bargain customers.
“It can be tough to get consumers to trade up to quality magnificence, especially when they are previously investing a lot during their outings to Goal,” Saunders said.
Target claimed the Ulta mini outlets will be staffed by Focus on employees trained in high-close cosmetic and skincare brand names by Ulta.